Evidence makes sense
when you can explore it.

Challenge. Turn a broad ecosystem of institutions, products, and providers into a growth roadmap with clear priorities.

Approach. We integrated the banking and payments landscape, customer segments, verticals such as embedded finance and identity verification, and a competitive benchmark. We complemented the study with an assessment of Mexico's 32 federal entities to compare scale, ecosystems, and development conditions.

Contribution. A framework for commercial and product prioritization, supported by a report, a database, and a dashboard for exploring differences across markets and regions.

Challenge. Determine which solutions fit its operations, which to test first, and which capabilities to develop before scaling.

Approach. We researched the market, competitive benchmarks, robotics, sensors, professional equipment, and operational software. We reviewed 39 software functions and 20 pieces of professional equipment, building comparisons of solutions, use cases, and adoption pathways.

Contribution. A phased roadmap to strengthen operations, design pilots, and evaluate new service lines. The study established priorities and measurement criteria to guide future investments.

Challenge. Evaluate which combination of lot size, price point, and value proposition best fit the local market.

Approach. We analyzed the economy, population, households, housing finance, and connectivity. We compiled property listings, filtered comparable lots, and reviewed asking prices, amenities, and payment plans against benchmark municipalities.

Contribution. A foundation for evaluating product, positioning, and price ranges. The report and dashboard let the team explore comparables and see how scenarios change when adjusting lot size and commercial terms.

Challenge. Identify relevant equipment categories, customers, and competitive conditions before structuring market entry.

Approach. We studied market size and growth by equipment type, end users, manufacturers, and distribution networks. We compared international and Chinese brands and identified potential buyers and competitors by industry and municipality.

Contribution. An assessment to guide product selection and commercial positioning. The research brought together industry and regional evidence to support supplier discussions and evaluate expansion alternatives.

Challenge. Understand which segments could gain relevance and which risks could reshape business conditions in the coming years.

Approach. We analyzed road freight, less-than-truckload shipping, third-party logistics, and commercial mobility. We integrated historical series, forecasts, segmentation by destination and end user, and market trends, drivers, and constraints.

Contribution. An industry outlook connecting market trajectories with opportunities and risks. The report organizes segment differences to support priority setting and growth planning.

Challenge. Build a financial market perspective to inform future innovation and positioning decisions.

Approach. We analyzed credit, debit, charge, prepaid, and store cards. We compared cards in circulation, accounts, transaction counts and values, issuers, and operators, distinguishing historical performance from forecasts.

Contribution. A view of Mexico's card ecosystem, organized by product and market participant. The study provided indicators and trends to evaluate where to deepen the offering and which market changes to consider.

Challenge. Identify how consumers, competitors, and channels differ across two distinct wellness needs.

Approach. We researched category size and growth, consumer profiles, formats, and sales channels. We compared value propositions, prices, subscription models, and communication strategies among brands present in Mexico.

Contribution. A segmented perspective to guide positioning and commercial strategy for each product line. The analysis supports evaluating messaging, formats, and channels using criteria specific to each category.

Challenge. Pinpoint which product differentiators could support a competitive proposition in the Mexican market.

Approach. We analyzed the healthy snacks industry, consumption trends, and comparable products from five companies. We reviewed ingredients, prices, messaging, positioning, and commercial presence.

Contribution. A competitive assessment with recommendations on value proposition, pricing, and entry channels. The study clarified commercial alternatives and the differences the brand could communicate.

Challenge. Evaluate how to differentiate the experience and what resources the project would need before opening.

Approach. We compared reference spaces in Roma, Condesa, and Juárez by business model, community, services, and pricing. We built a tool covering initial investment, operating expenses, revenue streams, and financial scenarios.

Contribution. A foundation for discussing value proposition, revenue structure, and investment needs. The tool allows the team to explore scenarios and review how operating assumptions change the project's financial outlook.

Challenge. Understand how other agencies structured their offerings and which alternatives a potential client considered.

Approach. We researched direct competitors, including mystery shopping to understand services, packages, and prices. We complemented the analysis with independent provider rates, value propositions, communication, and salary benchmarks.

Contribution. A commercial benchmark for reviewing service structures and rates with greater context. The study brought together comparisons to evaluate differentiation, package scope, and the resources required to deliver each service.

Challenge. Evaluate the fit of an artisanal proposition through the market, consumers, and production structure.

Approach. We researched jams, jellies, and spreads by size, growth, consumption, and channels. We compared brands, formulations, and prices, and reviewed inputs, production costs, reference margins, and requirements for exploring exports.

Contribution. An assessment connecting product development with commercial viability. The research established criteria for evaluating formulation, positioning, channels, and potential growth pathways in both markets.

Challenge. Understand local conditions and relevant real estate and hospitality market benchmarks.

Approach. We conducted a comprehensive analysis of El Sargento and La Ventana for a tourism project in the municipality of La Paz. The collaboration also included hotel research in Los Cabos.

Contribution. Regional and market intelligence to support the development's evaluation and hospitality benchmarks.

Challenge. Identify which companies and models could compete with its proposition within a broad real estate market.

Approach. We researched PropTech and the Mexican real estate market, focusing on potential competitors for a land investment app.

Contribution. A competitive landscape to evaluate the platform's position and inform discussion of its value proposition.