Size and evolution
We define the category, units, periods, and coverage. We compare sources to understand scale, growth, and structure, identifying when a figure is an estimate or a reference from a broader category.
A guide to defining your study
Market research in Mexico.
One question. A clear scope.
Market research provides evidence to assess an opportunity, compare competitors, or decide where to grow. At Nahum Data, we start with your business decision and build the scope with defined sources, geography, and deliverables.
Discuss my project ↗Before the researchWhat do you need
What do you need
to decide?
Enter a market · Define product and pricing · Prioritize regions · Evaluate a development
Explore applied research ↗01 / Scope
What's included in
a market research study.
The content answers your question. We select these modules based on the category, region, and available evidence.
Offering and positioning
We compare direct competitors, substitutes, and relevant propositions. We review products, published prices, channels, and capabilities where verifiable evidence is available.
Segments and channels
We identify profiles, needs, purchase pathways, and friction points that help focus the commercial proposition. The depth of this analysis depends on the method and available information.
02 / Specialty
The decision shapes
the research.
An industry analysis, a city comparison, and a real estate project need different questions and benchmarks.
Product, pricing, and market
Published listings, comparables, and demand signals to evaluate a development's commercial fit. Financial, technical, and legal viability require their own assessments.
Where to focus expansion
A comparison of regions using explicit criteria for demand, economic capacity, competition, channels, and access. Geographic scope is agreed on for each project.
Entry and growth
Category scale, segments, competitors, customers, and trends to evaluate market entry, a portfolio, or a growth pathway.
03 / Method
From the question
to the evidence.
We document definitions and limitations so your team can review the analysis and use it again.
Define the decision
We agree on what you need to solve, which alternatives you're comparing, and what information would change the decision.
Define the scope
The proposal specifies category, geography, periods, sources, deliverables, and timeline.
Cross-check information
We triangulate secondary sources, databases, and public information, distinguishing facts, proxies, and gaps.
Deliver an actionable perspective
We connect findings with options for action and questions requiring further validation.
04 / Before the proposal
What we need
to prepare a proposal.
Share the business question, market or location, project stage, and when you need to decide. We use that context to review scope and available evidence.
01 /How is pricing determined?
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The price reflects the work your decision requires: geographic coverage, categories, competitive depth, sources, and deliverables. We design the study around your objective and present a proposal detailing what we'll research, what you'll receive, and what it will cost. You can evaluate the investment with the complete scope in front of you.
02 /What deliverables can I receive?
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Our deliverables include research reports of 50 to 100 pages, executive presentations of 15 to 30 slides, an Excel database with segmented and visualized quantitative information, and interactive dashboards for exploring filters, comparisons, and scenarios. The proposal defines the included pieces and their scope: depth for analysis, clarity for presenting, and tools to keep using the research.
03 /Does a study guarantee that a project will succeed?
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No. A study lets you evaluate the project with market information, identify risks, and review assumptions before investing. Its value lies in helping you choose a better product, region, price, and commercial strategy. Business results also depend on execution and how the market evolves.
04 /Where can I see examples?
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In our Case Studies section, you can explore research across industries, real estate developments, and regional markets. Each story shows the challenge, approach, and contribution of the study. You can also open real report excerpts and explore dashboard views to see the depth of the analysis and how we deliver the information.
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